Your training is dialed. Your fueling probably isn't.
Individualized performance nutrition for CrossFit, HYROX, and hybrid athletes. Built around your training, your season, and your body.
Where this usually shows up
Most of the athletes I work with are doing the hard part right. They train consistently, they push, they show up. Nutrition is the piece that never got dialed in, and athletes usually blame the symptoms on their programming or their sleep.
- You go flat halfway through a session and cannot reach your top gear.
- You're chronically beat up, even after rest days.
- Body composition hasn't moved in months, no matter how much volume you add.
- You've been quietly afraid of carbs for years and it's costing you output.
- Your cycle is irregular, or disappeared, and nobody connected it to fueling.
- You're guessing on competition day and hoping it works.
Most of these have nutrition fixes that work inside a few weeks.
What coaching includes
A protocol built for your training load, your competitive calendar, and your physiology, adjusted as the season moves.
Personalized macros
Protein, carbohydrate, and fat built around your training schedule, body composition data, and competitive phase, then adjusted as your training changes through the season. Every number is prescribed individually rather than pulled from a generic multiplier.
Competition fueling protocols
Pre-event meals, intra-competition timing, and event-by-event plans built for your specific format, whether that is a CrossFit Semifinal, HYROX, an endurance race, or a local throwdown.
Hydration and sodium strategy
Your own sweat rate and sodium targets, measured with sweat testing for some athletes. Sodium losses run from roughly 200 to over 2,000 mg per liter between individuals, so a generic recommendation is wrong for most people.
Supplement recommendations
Based on your training demands and recovery needs, so you spend money only on what changes something. Coached athletes get 15% off Thorne.
How it works
A free 15-minute call
We talk about your training, your goals, and what is not working.
Intake and assessment
Training history, current intake, competition calendar, and anything relevant about your health history.
Your protocol, built
Macros, fueling timing, hydration targets, and supplement recommendations, delivered with a walkthrough so you understand the why behind every number.
Ongoing calls
Weekly or biweekly calls depending on the package you choose, so we can adjust as training changes and competitions approach. Nutrition periodization works on a timeline measured in months.
Who this is for
A good fit
- Competitive functional fitness, HYROX, and hybrid athletes
- Training 8+ hours a week across multiple energy systems
- Athletes with a competition on the calendar
- Anyone who wants to understand the why, not just follow numbers
Not a good fit
- Looking for a rapid cut with no performance goals
- Wanting a meal plan you follow without adjusting
- Not willing to track intake, at least at the start
- Expecting visible change in two weeks
What athletes say
I learned to feed myself more food than I ever dreamed of and lose weight and inches at the same time. As those numbers changed I could feel a shift in my confidence at home, with my family, and in the gym. I was clearer mentally than I had been in as long as I can remember. Food was not the enemy anymore.
Susan B., Age Group Semifinal athlete, client since 2022She has helped me reach my body composition goals and maintain my weight sustainably. Haley has taught me how to map out food plans for the work week and has recently been helping me figure out how best to fuel for all of my field hockey games and training camps.
Emma R., USA Masters Women's Field HockeyManaging my day to day macro intakes so I have energy for multiple training sessions in a day, making adjustments to my bodyweight during the right times of the season, planning pre and post competition fueling. Without her help I would be under-fueled for training and trying to make last minute changes to my bodyweight before competitions. Working with her means there is one less variable I have to think about.
Kyle R., 4x CrossFit Games athlete, 2x top 10Questions
What does it cost?
Biweekly calls are $250 a month. Weekly calls are $350 a month.
How long is the commitment?
There is no commitment. Most nutrition change works on a timeline of months rather than weeks, so athletes who stay past the first block see the most, but you are never locked in.
Do you work with athletes who don't compete?
Yes. Plenty of athletes train seriously without a competition calendar and want their fueling to match the work they're putting in.
How do we communicate?
Calls run weekly or biweekly depending on your package, scheduled through Book Like A Boss. After every call I send a follow-up email recapping what we covered and any changes we decided on. Questions between calls get a response within 24 hours, usually much sooner.
Do I have to track everything forever?
No. Tracking is a tool for the first phase so we know what we're working with. Most athletes move toward intuitive execution with periodic check-backs.
Start with a free resource
Both of these are free and take less than ten minutes.
The Performance Nutrition Assessment
Eighteen questions across the eight things that most often make or break performance. Get a score and see exactly where your gaps are.
Take the AssessmentThe Fueling Guide
Hydration, intra-workout fueling, and carb cycling for functional fitness athletes, with the actual numbers to start this week.
Get the Guide